You know how as a kid, when someone tells you not to tell on a secret, you have this uncontrollable surge of adrenaline to know what-if the victim involved knows about it?

This is one smart idea from the students of Berghs School of Communication. The more you don’t want somebody (Ashton!) to find out, the more obvious you make it, and how better than to create a masterpiece of art by engaging social media, Twitter users?

So one day when you see the frame filled up, you know Ashton’s been popping by. This is definitely something viral. Viral media/awareness campaigns have never been hotter. It’s so easy to get an idea spread around the world. If you can create good content which people want to share, then you definitely have the social media as a channel to do so.

Not bad at all…